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BUS 401 week 4 journal


Ashford 5: – Week 4 – Journal


Risk and Return

We examined two very important topics in finance this week: risk and return. To summarize our discussion of the tradeoffs involved with risk and return, view the Evaluating Business Performance: Small Business Case Studies video:


Critically reflect on the importance of the risk and return balance.  Consider the following: Can we ever have any return without some type of risk?  If you take on a large risk, are you guaranteed a large      return? Why or why not?  What other factors play into risks that are not covered      in the video?  When have you had to consider risk and return in      personal or professional decision-making? 

Carefully review the Grading Rubric for the criteria that will be used to evaluate your journal entry